Healthcare websites built to convert and keep converting. WordPress by default, custom-built and HIPAA-hosted when the compliance bar calls for it. Post-launch we treat the site like a living publication — fresh content, security patches, performance monitoring, the works.
The typical healthcare website gets built once, by an agency that disappears at launch. Content goes stale within a year. Plugins go unpatched and become security vulnerabilities. Performance degrades as the WordPress install accumulates cruft. Conversion rates drop because nobody is testing or refreshing the calls-to-action.
Two years in, the site is older than it should be, slower than it should be, and converting at a fraction of what it could.
We build sites that are designed to be maintained, then we maintain them. Two blog posts a month so the content stays current and the SEO compounds. Monthly site updates so the conversion paths keep improving. Security patches and backups handled, not deferred. Performance monitored continuously.
The site stays alive because someone is watching it — and the conversion rate stays high because someone is improving it.
Build and ongoing maintenance, not just one or the other.
WordPress by default; custom-built on our own HIPAA-compliant infrastructure when the project demands it. Full design and development, no imposed templates.
Researched, written, published. Pairs with the SEO service to compound rankings.
New pages, refreshed sections, A/B tests on key conversion paths.
Plugins kept current, backups verified, uptime monitored. Quiet work that prevents loud problems.
Contact forms, intake forms, CRM integrations all tested monthly to catch silent failures.
Monthly review of what’s converting and what isn’t. Tests run continuously, not as a one-off project.
The work that makes a website compound instead of decay.
Two blog posts, on a schedule, with topics that ladder into SEO targets.
Which CTAs are converting, what’s failing, what to test next. Continuous improvement, not annual overhauls.
Performance, conversion rates, technical health. Findings turn into the next month’s update list.
Alerts on uptime, security, broken forms, slow pages. You hear about issues before patients do.
Design, structure, and content all reviewed against the year ahead. Major updates planned, not patched in.
The website is the destination for every other channel — every campaign, every email, every search result lands here. Automation routes the inquiries from here into your CRM. It’s where the marketing converts. Every Vital Press engagement includes all nine services — this is one of them.
Tell us about your current site and what’s not working. We come back with what to fix first and what to defer.