Daily review of media requests, editorial calendars, and reporter queries relevant to your specialties. We write the pitches, follow up, and track what gets traction. A monthly summary tells you who we contacted, what we submitted, and what landed.
Most healthcare PR is broadcast spray-and-pray — mass-distributed press releases that nobody reads, no specialty targeting, no monitoring of what reporters are actually writing about right now. The PR firm sends an invoice quarterly and a thin report once a year.
Meanwhile, reporters covering your specialty are submitting queries every day through HARO, Qwoted, and direct outreach — and your physicians never see them because nobody at your practice or agency is watching.
We treat PR as ongoing expert positioning. Daily monitoring of reporter queries. Specialty-relevant pitches written for your physicians. Follow-up that’s persistent without being annoying. The goal is for your physicians to become the trusted voice in their specialty over time — not to get one press release picked up.
You see what we sent and what landed in a one-page summary every month. No mystery, no theater.
Daily work that adds up to consistent earned media.
HARO, Qwoted, editorial calendars, and reporter queries reviewed every business day for matches in your specialty.
Pitches written for each opportunity, follow-up tracked, responses managed. We don’t blast — we tailor.
Each physician’s profile and expertise tracked so we can match them to the right opportunities.
One page, every month. Who we contacted, what we pitched, what landed, what’s in motion.
Standby messaging for the things you hope never happen, ready when they do.
PR works because someone is watching every day, not once a quarter.
We surface relevant queries each morning. You decide which to engage; we handle the rest.
Varies by what we find. Could be five to fifteen pitches a month depending on the news cycle and your specialty.
One page, every month, telling you exactly what landed and what’s still in motion.
What topics are your physicians becoming known for? What gaps to fill, what angles to push next quarter.
Updated bios, headshots, expertise summaries across all platforms — LinkedIn, your site, third-party sources.
PR is one of six marketing channels above the engine. Earned mentions get tracked, traffic spikes get attributed, and the whole thing feeds into the reporting layer so you can see what coverage actually moved. Every Vital Press engagement includes all nine services — this is one of them.
Tell us about your physicians and their expertise. We come back with a read on the opportunities you’re missing.