Service · In the retainer

Google Business Profile
The highest-leverage free channel for local patient search.

When patients search “cardiologist near me,” Google Business Profile is what they see first — before your website. Most practices ignore it or set it up once and forget. We treat it as continuous optimization: photos, services, hours, Q&A, review responses, weekly updates.

Why it matters

Most practices lose patients before the website loads.

The problem

The typical Google Business Profile is unclaimed, incomplete, or set up years ago and never touched. Missing photos, wrong hours, no service list, no review responses. Patients evaluating your practice see the version of you a Google intern set up — and choose the competitor with the better profile.

All of this happens before a patient ever reaches your website. GBP is the search result they see; the website is what they might click into if the profile looks right.

Our approach

We claim, verify, and continuously optimize your GBP. Full service catalog. Fresh photos. Q&A managed. Reviews responded to. Regular updates and posts.

All the free surface area where patients actually decide whether to click through to your site — treated as an ongoing discipline instead of a one-time setup.

What’s included

What’s included.

The continuous work that keeps the profile competing.

01

Profile claiming + verification

Existing profiles claimed and merged; new profiles verified. Multi-location practices managed independently.

02

Complete service catalog

Every service and procedure listed with proper attributes and rich descriptions.

03

Photo optimization

Exterior, interior, team, and procedure photos, optimized and refreshed quarterly.

04

Review response management

Every review responded to (positive, negative, neutral), in your voice, within 48 hours.

05

Weekly GBP posts

Updates, seasonal content, service highlights. Signal to Google that the profile is active.

06

Monthly performance report

Calls, direction requests, website clicks from GBP tracked and reported.

How we run it

The weekly optimization rhythm.

Continuous work that compounds — not a one-time setup.

01

Weekly GBP posts

Fresh signal to Google every week — updates, service highlights, seasonal content.

02

Ongoing review monitoring

All reviews responded to within 48 hours — positive, negative, or neutral, in your voice.

03

Monthly performance report

Calls, direction requests, website clicks tracked. The metrics that lead to appointments.

04

Quarterly photo refresh

New photos added to keep the profile current. Photography coordination when needed.

05

Multi-location coordination

Each practice location managed independently with location-specific optimization.

How it fits the engine

How this fits the package.

GBP is often the first impression — the search result patients see before they ever reach your website. Better photos, more responded reviews, fresh posts lift the calls, directions, and clicks that flow into the rest of the marketing. Paired with SEO for the full local-search picture. Every Vital Press engagement includes all nine services — this is one of them.

See the full engine
Common questions

Things people ask before they engage.

Can you help with multiple locations?

Yes. Each location gets its own profile, managed independently. Multi-location practices are common in the retainer — additional-location fees are discussed on the call, but the process is the same.

What if patients leave negative reviews?

Every review gets responded to within 48 hours — negative ones included — from a de-escalating stance in your voice. Patterns get flagged for clinical or operational follow-up. Sensitive responses are reviewed by the physician before publishing.

Do we need to write review responses ourselves?

No. We draft in your voice. Reviews touching clinical detail get physician review before publishing. Everything else goes out on our review-and-send workflow.

Is there a cost besides your fee?

Google Business Profile itself is free. There’s no advertising cost. The only additional cost would be if you wanted us to coordinate professional photography for the profile.

How does GBP interact with SEO?

Tightly. GBP is often the top result for “[specialty] near me” searches. A strong profile lifts your local pack rankings, which feeds traffic to your site. GBP and SEO reinforce each other on every local search query.
Let’s talk

Find out where your GBP actually stands.

Tell us your specialty and geography. We come back with an audit of your current profile and the competitor down the street.

Start a conversation