Specialty · Primary Care

Marketing for primary care and DPC practices.
Automation that turns first visits into family relationships.

Family medicine, internal medicine, and direct primary care. We build the marketing that fills the panel — and the automation that books appointments, verifies insurance, reminds patients about recare, and turns one happy family into the next three. High-trust medicine, supported.

Why it’s different

Primary care runs on access. And word of mouth.

Patients choose primary care on three things: who’s near them, who takes their insurance, and who can see them this week. If your site doesn’t make those three things obvious in five seconds, you lose to the practice down the street.

The marketing is local, clear, and fast.

Direct primary care is a different conversation. Patients are paying out-of-pocket for a relationship. They want to know what’s included, how often they can text you, what specialists you refer to.

The marketing has to explain the model before it sells the practice.

How we work with primary-care practices

Five things we do differently.

Each is the marketing we build and the automation that runs it — woven together, not stitched after.

01

Local SEO + same-day routing

"In-network" + "this week" = booked patient. We optimize both signals.

The marketing: insurance acceptance signaled clearly on every page, Google Business Profile per location, citation consistency, schema markup. The automation underneath: same-day appointment-availability surfacing that updates in real time, intake-to-CRM handoffs, no-show prediction.

  • Insurance signals on every page
  • Google Business Profile per location
  • Real-time same-day availability surfacing
  • Intake-to-CRM automated handoffs
  • No-show prediction and reduction workflows
02

Online booking + insurance verification automation

Patients book in two clicks — with insurance verified at the booking layer.

The marketing: booking-flow optimization and UX work that turns visitors into appointments. The automation underneath: real-time insurance verification, eligibility checks, automated appointment confirmations, reminder workflows that respect patient preferences.

  • Booking flow audit and optimization
  • Real-time insurance verification integration
  • Eligibility check automation
  • Appointment confirmation and reminder workflows
  • Channel-preference respect (SMS, email, call)
03

DPC explainer content + nurture automation

Teach the model. Then nurture the curious until they sign up.

The marketing: explainer pages, comparison content, pricing transparency, FAQ libraries for the model-curious. The automation underneath: email education sequences that drip the right content at the right pace, lead-stage CRM updates, membership signup flow optimization.

  • DPC model explainer pages
  • Insurance vs DPC comparison content
  • Email education drip sequences
  • Lead-stage CRM updates
  • Membership signup flow optimization
04

Patient portal + telehealth adoption, automated

The retention engine — promoted and tracked.

The marketing: portal-adoption campaigns, telehealth promotion across every touchpoint, in-office materials. The automation underneath: onboarding email sequences for new patients, behavioral nudges based on portal usage, family-care extension prompts at natural moments.

  • Portal-adoption campaign design
  • Telehealth promotion automation
  • New-patient onboarding sequences
  • Behavioral nudges based on portal usage
  • Family-care extension prompts
05

Reputation as referral fuel

Reviews captured automatically, monitored across platforms, responded to consistently.

The marketing: response protocols, multi-platform review monitoring, provider-specific reputation strategy. The automation underneath: post-visit review request systems timed for satisfaction (after a good outcome, not after every visit), sentiment alerts, response-template automation for common review types.

  • Post-visit review request automation
  • Multi-platform review monitoring
  • Sentiment alerts and response templates
  • Provider-specific reputation tracking
  • Referral-program design where appropriate
What we measure

Outcomes, not impressions.

Primary care growth shows up in panel size, new patient bookings, and retention — not vanity metrics.

01

Qualified new-patient inquiries

By source, by subspecialty, by acquisition channel. Reported weekly.

02

New patients per month, by source

Direct search, referrals, insurance directory, and word of mouth. The marketing engine measured at the funnel level.

03

Cost per acquired patient

Net of all spend across all channels. The number that determines whether marketing is investment or expense.

Compliance

HIPAA-aware by default.

No PHI in marketing systems. Business Associate Agreements in place where required. Outcomes claims reviewed against FDA and FTC guidance before campaigns go live. We have built this work around the compliance reality, not around it.

Ready when you are

Running a primary care or DPC practice?

Send a short note. We’ll come back inside two business days with an honest read of what would actually grow your panel — or your membership.

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