Orthopedic patients shop. They compare surgeons. They want before-and-afters, recovery timelines, and a reason to drive forty-five minutes past three other practices to get to yours.
Knee replacements, rotator cuff repairs, ACL reconstructions — each procedure has its own patient journey, its own typical demographic, and its own decision criteria. Orthopedic marketing that treats them all the same loses to marketing that doesn't.
Most ortho patients are referred by a PCP, a PT, or an ER physician — but the patient still chooses the surgeon. That means the marketing has two jobs: keep your name top-of-mind with referrers, and give the patient enough credibility, social proof, and clarity to choose you over the next person on the referral list.
We build procedure-specific landing pages, recovery-story content (anonymized), and a referrer program that includes PT clinics, urgent care chains, and sports clubs. Sports medicine practices especially benefit from community presence — being the team doctor for the local high school does more than a Google ad.
Each major procedure (knee, hip, shoulder, spine) gets its own SEO-optimized landing page with content tuned to the patient's actual questions.
Anonymized patient outcome stories that build trust without compromising privacy. Video, written, social, repurposed across channels.
Monthly touch-points with the practices that send you patients. Education events, case reports, direct mail, LinkedIn presence.
Team doctor positioning, sports event sponsorship, athlete content. The marketing that distinguishes a sports-med practice from a general ortho practice.
Every specialty leans harder on a few services than on others. For Orthopedics & Sports Med, here's where most of the impact comes from.
Local SEO, technical SEO, content that compounds. The marketing channel with the best long-run economics in healthcare.
Learn more →Search, social, and YouTube campaigns tuned to your specialty and your patient demographic.
Learn more →We build the site, then we keep it working. Two posts a month, ongoing maintenance, no platform lock-in.
Learn more →Owned channels for the slow work — referrer cultivation, patient nurture, and prospects that don't convert on the first visit.
Learn more →Send a short note. We'll come back inside two business days with our honest first read of where you are and what would move the needle.