Ophthalmology and optometry share patients but run completely different businesses. The marketing has to know the difference — and where appropriate, build the bridge between them.
Cataract surgery patients are mostly over 65, mostly referred by their optometrist, and mostly weighing two or three surgeons. LASIK patients are 25-45, mostly self-referred, and shopping for the right combination of price, technology, and confidence. Routine optometry runs on volume, convenience, and the eyewear cross-sell.
We build separate funnels for each. Surgical patients get procedure-specific landing pages, outcome content, and a referral program that cultivates optometrists. LASIK gets price-led paid campaigns and financing-forward landing pages. Optometry gets local SEO, online booking, and an integrated retail experience for eyewear and contacts.
For multi-location optometry chains, the marketing has to coordinate brand consistency with local SEO depth at each office. For surgical practices, the marketing has to attract patients high-intent enough to take the time off work — a different conversion funnel entirely.
Each procedure gets its own landing page, content track, and paid campaign tuned to the demographic and decision criteria of its typical patient.
Cultivating the optometrists who send cataract and surgical patients. Education events, case reports, and a long-game relationship.
For practices with optical, the marketing has to bridge clinical and retail without sounding like a discount mall.
The 65+ patient population has its own search patterns, content preferences, and ad behavior. We've built the playbook.
Every specialty leans harder on a few services than on others. For Ophthalmology & Optometry, here's where most of the impact comes from.
Search, social, and YouTube campaigns tuned to your specialty and your patient demographic.
Learn more →Local SEO, technical SEO, content that compounds. The marketing channel with the best long-run economics in healthcare.
Learn more →We build the site, then we keep it working. Two posts a month, ongoing maintenance, no platform lock-in.
Learn more →Owned channels for the slow work — referrer cultivation, patient nurture, and prospects that don't convert on the first visit.
Learn more →Send a short note. We'll come back inside two business days with our honest first read of where you are and what would move the needle.