Specialty · Health-Tech & Digital Health

Marketing for health-tech and digital health companies.
Automation that scales B2B and B2C alike.

Telehealth platforms, digital therapeutics, RPM systems, and the companies building the infrastructure of modern care. The marketing that earns the second meeting from skeptical buyers — and the automation that scales pipeline, distributes content, and keeps reference customers ready so case studies stay fresh.

Why it’s different

Health-tech buyers are skeptical. For good reason.

Healthcare buyers have heard a thousand pitches that didn’t deliver. They don’t want demos; they want proof. The marketing here is case studies, evidence, clinical outcomes, and the kind of substantive content that earns the second meeting.

The content has to do the work the sales deck can’t.

B2C health-tech is a different conversation. Patients downloading a mental-health app, signing up for telehealth, or starting a digital therapeutic want to know it’s legitimate, safe, and worth their trust.

The marketing has to be regulatory-aware and human at the same time.

How we work with health-tech practices

Five things we do differently.

Each is the marketing we build and the automation that runs it — woven together for B2B and B2C health-tech alike.

01

Thought leadership + content distribution automation

Editorial-quality content — produced through workflows, distributed at scale.

The marketing: long-form editorial content, executive bylined pieces, category-defining frameworks, white papers. The automation underneath: content production pipelines, multi-channel distribution automation (LinkedIn, newsletter, podcast, trade outlets), reader-engagement tracking that drives the editorial calendar.

  • Long-form editorial content programs
  • Executive bylined pieces in trade outlets
  • Multi-channel distribution automation
  • Reader-engagement tracking
  • Podcast and conference content
02

Case studies + reference-customer CRM

Proof at scale — with the systems to keep reference customers ready.

The marketing: customer case study production, clinical outcome documentation, validation-study content. The automation underneath: reference-customer CRM with permission status tracked, case-update workflows that keep stories fresh, ROI-content templating for new prospects.

  • Customer case study production
  • Clinical outcome documentation
  • Reference-customer CRM with permission tracking
  • Case-update and refresh workflows
  • ROI and impact-measurement automation
03

Event marketing + pipeline automation

HIMSS, JPM, ViVE — pre-event meetings booked, post-event leads nurtured.

The marketing: pre-event audience cultivation, on-site content production, executive speaking opportunities. The automation underneath: meeting-booking automation for pre-event scheduling, on-site lead capture flows, post-event nurture sequences segmented by booth interaction.

  • Pre-event audience and meeting cultivation
  • Meeting-booking automation
  • On-site lead capture flows
  • Post-event nurture sequences by segment
  • Executive speaking opportunity development
04

Investor content + funding-round automation

When the round opens, marketing has to support it — with the workflows that scale outreach.

The marketing: investor narrative, pitch-supporting content, press coverage, brand-presence elevation. The automation underneath: investor and partner CRM workflows, announcement-cascade automation, press-list management, BD outreach sequences.

  • Investor narrative development
  • Press coverage and announcement support
  • Investor and partner CRM workflows
  • Announcement-cascade automation
  • BD outreach sequences
05

Compliance-aware consumer acquisition

B2C health-tech at scale — HIPAA-aware, FDA-aware, privacy-aware.

The marketing: consumer-acquisition campaigns, app-store optimization, patient-outcome content. The automation underneath: HIPAA-aware acquisition flows, FDA SaMD messaging review automation, conversion tracking architected without PHI exposure.

  • HIPAA-aware acquisition flow architecture
  • FDA SaMD messaging review automation
  • Consumer paid with privacy guardrails
  • App-store optimization with compliance review
  • Patient-outcome claims governance
What we measure

Outcomes, not impressions.

Health-tech growth is measured in pipeline, sales-qualified opportunities, and revenue impact — not impressions or vanity metrics.

01

Qualified new-patient inquiries

By source, by subspecialty, by acquisition channel. Reported weekly.

02

Sales-qualified opportunities

Marketing-sourced opportunities that the sales team accepts and pursues. The metric that separates marketing from noise.

03

Cost per acquired patient

Net of all spend across all channels. The number that determines whether marketing is investment or expense.

Compliance

HIPAA-aware by default.

HIPAA-aware throughout. FDA SaMD messaging review where applicable. Customer-data handling under proper Business Associate Agreements. We design marketing systems for the regulatory environment health-tech actually operates in — not around it.

Ready when you are

Building a health-tech or digital health company?

Send a short note. We’ll come back inside two business days with an honest read of where your marketing should be investing — for pipeline, for credibility, for the next round.

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