Dental is one of the most shopped specialties in healthcare. Patients compare three practices, check what their insurance covers, and pick the one that feels easiest to say yes to. Your job — and ours — is to be that one.
Most dental practices know they need more new patients. Fewer know what kind. A practice that wants to be known for cosmetic work needs a different patient than one focused on emergency or family dentistry. The marketing has to start by deciding which patient you're trying to win.
From there, the work is local SEO, transparent pricing (or transparent financing), and a website that handles new-patient onboarding before they ever pick up the phone. Insurance friction is the single biggest reason a new patient drops out of the funnel — we build pages that answer the insurance question before it's asked.
For DSO-owned groups (multi-location practices under one ownership), the marketing has to balance brand consistency across all locations with local search depth at each one. We've built playbooks for both single-location practices and groups of 10+ offices.
Before-and-after work, anonymized properly, structured for both website and social. The single most persuasive content in cosmetic dental marketing.
Pages that answer 'do you take my insurance' and 'how much will this cost' before the patient ever fills out a form. Removes the biggest source of drop-off.
From form submission to first appointment — automated reminders, what-to-bring guides, and the small touches that reduce no-shows.
Brand consistency across all offices with local SEO and Google Business depth at each address. Reporting that rolls up by location and aggregate.
Every specialty leans harder on a few services than on others. For Dental & Oral Surgery, here's where most of the impact comes from.
Search, social, and YouTube campaigns tuned to your specialty and your patient demographic.
Learn more →Patient-facing on Meta. Referrer-facing on LinkedIn. Five posts a week, end to end.
Learn more →We build the site, then we keep it working. Two posts a month, ongoing maintenance, no platform lock-in.
Learn more →Local SEO, technical SEO, content that compounds. The marketing channel with the best long-run economics in healthcare.
Learn more →Send a short note. We'll come back inside two business days with our honest first read of where you are and what would move the needle.