Specialty · Cardiology & Vascular

Marketing for cardiology and vascular practices.
Automation that scales the referrer flywheel.

From single-physician offices to multi-location heart and vein groups. We build the marketing campaigns that bring patients in — and the automation that routes them, tracks referrers, requests reviews, and keeps the cath lab full. Without your team losing days to manual work.

Why it’s different

Cardiology doesn’t grow on awareness. It grows on trust.

Cardiology grows on two things at once — the primary care physician who refers a patient with chest pain, and the patient who Googles “vascular doctor near me” at 11pm. Marketing that doesn’t speak to both leaves growth on the table.

Patients arrive worried. They’ve often been told something is wrong by their PCP, or they’ve spent weeks searching for an answer to symptoms that scare them. The job of marketing here is to be the practice that’s findable, credible, and unmistakably human at that moment.

Referring physicians make most of the difference. A cardiology practice with strong primary-care, internal-medicine, and ER relationships grows on a flywheel; one without them is starting from zero with every new patient.

Our work treats referrer cultivation as the primary marketing surface — not an afterthought to the consumer campaign.

How we work with cardiology practices

Five things we do differently.

Each is the marketing we build and the automation that runs it — woven together, not stitched after.

01

Referrer cultivation, end to end

The relationships that grow cardiology — and the CRM that keeps them.

The marketing: monthly briefings to referring physicians, LinkedIn presence for your cardiologists, direct mail to high-volume PCP and IM practices. The automation underneath: a referrer-relationship CRM that tracks every introducing physician, scores relationship health quarterly, and surfaces the ones cooling off before they go silent. The marketing earns the referrers. The automation keeps them.

  • Monthly referring-physician briefings and content
  • LinkedIn presence + content production pipeline
  • Referrer-relationship CRM with health scoring
  • Cooling-off alerts before referrers go silent
  • Quarterly in-person rounds where applicable
02

Local search, end to end

Showing up for the queries that matter — and routing the leads that come of it.

The marketing: page architecture, Google Business Profile, citations, schema markup for “cardiologist near me” and “vascular surgeon [city]” queries. The automation underneath: same-day lead routing to the right intake coordinator, intake-to-CRM handoffs that lose nothing between channels, weekly briefings on which queries are converting.

  • Subspecialty-targeted page architecture
  • Google Business Profile and citation consistency
  • Same-day lead routing to intake
  • Intake-to-CRM automated handoffs
  • Query-level conversion reporting
03

Service-line content, end to end

Plain-English content for every procedure — published through the workflows that scale it.

The marketing: plain-English procedure and condition pages built with your clinical team — cath lab, EP, vascular subspecialties. The automation underneath: clinical-review workflows so every page ships compliant on the first pass, publishing pipelines, content-performance dashboards that show what to write next.

  • Procedure and condition pages with clinical review
  • Subspecialty content hubs (cath lab, EP, vascular)
  • Clinical-review workflow automation
  • Publishing pipeline integration
  • Performance dashboards driving the editorial calendar
04

Compliance-aware paid acquisition

Search, social, and YouTube that perform — without creating regulatory exposure.

The marketing: Search, Meta, and YouTube campaigns for cardiology-specific intent (outcomes claims, treatment results, and physician credentialing all carry FDA and FTC considerations). The automation underneath: compliance review on every ad before launch, conversion tracking without PHI exposure, daily performance dashboards, anomaly alerts when a campaign drifts.

  • Google Search on high-intent queries
  • Meta campaigns segmented by patient stage
  • YouTube for high-consideration procedures
  • Compliance review automation before every launch
  • PHI-safe conversion tracking and daily dashboards
05

Reputation as infrastructure

Reviews captured at the right moment, monitored across platforms, responded to with discipline.

The marketing: response protocols, reputation monitoring, crisis-readiness for negative reviews. The automation underneath: post-procedure review requests timed to recovery milestones (not blasted day-of-discharge), platform-by-platform monitoring, sentiment alerts. The marketing handles the human moments. The automation makes the human moments possible at scale.

  • Post-procedure review request automation
  • Platform-by-platform reputation monitoring
  • Sentiment alerts and response protocols
  • Crisis-readiness for negative reviews
  • Recovery-milestone timing for review asks
What we measure

Outcomes, not impressions.

Cardiology growth shows up in qualified patient inquiries and active referring physicians — not impressions, clicks, or follower counts.

01

Qualified new-patient inquiries

By source, by subspecialty, by acquisition channel. Reported weekly.

02

Active referring physicians

The count and concentration of physicians referring into the practice each quarter. The flywheel metric.

03

Cost per acquired patient

Net of all spend across all channels. The number that determines whether marketing is investment or expense.

Compliance

HIPAA-aware by default.

No PHI in marketing systems. Business Associate Agreements in place where required. Outcomes claims reviewed against FDA and FTC guidance before campaigns go live. We have built this work around the compliance reality, not around it.

Ready when you are

Running a cardiology or vascular practice?

Send a short note. We’ll come back inside two business days with an honest first read of what would actually move your pipeline — patients in the door, physicians on the referral list.

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