Healthcare social has two audiences — and most agencies forget about the doctors who send patients in. We build the calendar around both, with a voice that works for each and never sounds like it was written by a committee.
Most healthcare social is generic — boilerplate posts that could be about a restaurant or a SaaS startup, with a stock photo of someone in scrubs. The referrer audience gets ignored entirely. HIPAA mistakes happen quarterly.
Production quality is low because most agencies don’t have the resources to shoot and edit real content for clinical environments. Community management is reactive. The result is a feed that exists but doesn’t grow anything.
We treat the two audiences as separate strategies inside one brand. Meta posts speak to patients in their language. LinkedIn posts speak to referring physicians in theirs. Both sound like your practice, not like an agency.
Real photo and video production. Healthcare-aware copy reviewed for compliance. Monthly performance reports that show what’s actually moving — not just impressions. Community management that’s proactive, not just reactive.
Two channels, two audiences, one consistent brand voice.
Separate strategies per audience, built around what each platform’s algorithm actually rewards in healthcare.
Five Instagram feed posts and five stories per week, two LinkedIn posts per week. You approve before anything goes live.
Real shoots when needed, clean graphics when appropriate, copy that sounds human. No stock images of stethoscopes.
Comments and DMs handled in real time. HIPAA-safe responses, escalation to clinical staff when needed.
What posts moved the needle, what audiences engaged, what to do more of next month.
Predictable rhythm so the calendar never runs dry.
You approve the calendar before anything goes live. We work two weeks ahead so there’s always time to adjust.
We shoot, write, design, schedule. Posts go out on cadence, no last-minute scrambles.
Comments and DMs get monitored throughout the day, not batched on Friday.
What posts moved the needle, what audiences engaged, what to do more of next month.
On-site or virtual photo and video production. Builds a content library to draw from over the quarter.
Organic social is one of six marketing channels that fill the pipeline. Posts route prospects into automation, which qualifies and hands them to your team — every Instagram inquiry, every LinkedIn message, tracked and routed. Every Vital Press engagement includes all nine services — this is one of them.
Tell us about your practice. We come back with sample posts and a content calendar you could actually run.